This Virtual World acompanied the launch of the Gummy-Monsters, a healthier alternative to Gummy Worms made with all natural food colors, fruit concentrates and zero preservatives.

Working with a mega brand such as Strauss Group can be challenging: tight and rigid product launch schedules, the need to appeal to a relatively wide range of age groups (and their parents), conveying brand values and handling huge amounts of traffic - all while still expecting excellence in technical and visual performance.

This Gummi-World allowed physical product code scanning connected to a reward system, building your own floating island, customizing it and expanding its size using earned Gummi-Points, sending gifts safely between users, a notification system and of course - many, many games.